Implications of big data for individuals

 Implications of big data for individuals  

Big data could increase access people have to information. It could also make it easier for us to find more data to be analysed. But having access to vast amounts of data can give an individual person influence on people and power. 

Big data can be used to tailor a persons experience to be unique and meaningful to them, it has enough data to make predictions on what other items the person would most likely like based on their current likes/ looked at or previously bought. 

The main challenge is when collecting data for big data is the protection of peoples privacy, this is because collecting the data also includes collecting peoples private information. this becomes a bigger concern when the person who had their data collected doesn't agree on how the data will be used.